9:15 – 10:15 am

Category: Business

From Employee to Self-Employed: Lessons from Launching a Solo Medical Illustration Business

Is self-employment a good fit for you? How does a medical illustrator make the jump from employee to solopreneur? Veronica shares insights and occasionally self-deprecatory anecdotes from the process of launching and building her medical illustration business, Falconieri Visuals. Veronica will walk through the early days of running her own business, including figuring out what to do when she had no projects or clients. Now at almost 5 years in, Veronica will describe the key steps and mindset shifts that have enabled her successful entrepreneurship, as well as her nuts and bolts advice for marketing, project management, client relations, and business administration.

Session Takeaways:
1. Evaluate whether self employment might be a good fit for their individual skill sets and personality
2. Understand how the employed vs. self-employed mindset differs on topics such as time and value
3. Remember helpful tools for launching, including project organization tips, marketing tips, administrative software, etc. 


Veronica Falconieri Hays

Falconieri Visuals

Veronica Falconieri Hays is the principal of Falconieri Visuals, a medical illustration and animation company specializing in molecular visualization and research. In addition to animating, illustrating, and researching, she records and analyzes data to continually evaluate her business strategies. Prior to launching Falconieri Visuals, Veronica worked as an illustrator, animator, and project manager at the National Cancer Institute for a lab that studied macromolecular structures using cryo-electron microscopy (cryo-EM). She is a published author on papers in journals including Science and Cell. She received her MA in Medical and Biological Illustration from Johns Hopkins University School of Medicine.