2022 AMI Online Salon

Your Muscles Remember How to Grow

Project Detail

  • Entrant Name:  Ben Halverson
  • Client: Above the Bar – Personal & Small Group Training Gym
  • Copyright:  Ben Halverson, 2022
  • Medium/software used: Adobe After Effects, Adobe Illustrator
  • Final presentation format: 2D Animation
  • Primary Audience: General audience/individuals with fitness experience

Project Description

The primary learning goal of this 2D animation is to communicate that strength training has lasting effects on skeletal muscle as a result of changes at the molecular level. An additional goal is to inspire those who feel the lack of exercise they have gotten in the last few years has completely undone any progress they may have made prior to the pandemic, or for any other reason they may have taken a break from strength training.