2022 AMI Online Salon

What Is Growing Rod Surgery? What to Expect from Your Child’s Procedure

Project Detail

  • Entrant Name:  Cibu Thomas
  • Client: Children’s Healthcare of Atlanta
  • Copyright: Children’s Healthcare of Atlanta, 2022
  • Medium/software used: 3DS Max, Adobe After Effects, Adobe Photoshop
  • Final presentation format: HD Video for Social Media and Website
  • Primary Audience: Parents/Guardian of Pediatric Patients, General Public

Project Description

Children’s Healthcare of Children’s Healthcare of Atlanta required an accurate representation of spinal surgery featuring growing rods. The objective was to create an animation to educate parents and guardians with scientific accuracy but also provide comfort to them and their children. When developing this animation, our team was required to feature generic hardware, i.e. growing rods and pins etc. In-depth research of the most widely used growing rods and tools in conjunction with assistance from Key Opinion Leaders (KOLs) allowed us to design unique but generic hardware. Finally, we took care to integrate patient photography with a soft and friendly 3D animation style, concluding with an uplifting scene of children continuing to experience a full life after this procedure; this was done with the goal of inspiring confidence in parents looking into this surgery.