2022 AMI Online Salon

VITROS Immunoassay Solutions SARS-CoV-2 Antigen and Antibody Tests

Project Detail

  • Entrant Name:  Sonya Amin
  • Client: Ortho Clinical Diagnostics
  • Copyright: Ortho Clinical Diagnostics, 2021
  • Medium/software used: Autodesk Maya, Redshift, Adobe AfterEffects, Phtotoshop and Illustrator
  • Final presentation format: HD video
  • Primary Audience: Lab managers, CEOs, Politicians

Project Description

In an effort to help us safely return to life in this new normal, our client created several high-performance SARS-CoV-2 assays for their VITROS diagnostics platform. They needed a concise, engaging sales video that showcased their technology while clearly explaining the many elements that factor into successful SARS-CoV-2 testing and how their approach contributes to superior performance and utility over the competition. The diverse audience called for a custom visual style that balanced scientific accuracy with clarity. Molecular structures were based on multiple published data and updated as new information emerged. We chose a level of detail that makes it easy to tell molecules apart, omitting details extraneous to our audience. The video became the centerpiece of our client’s frontline sales materials, giving their global sales team a powerful tool to easily explain virus structure, how antigen and antibody testing work, and the superior performance of the VITROS platform.