2022 AMI Online Salon

Understanding Kidney Cancer

Project Details

  • Entrant Name:  Katherine Zumach
  • Client: Exelixis
  • Copyright: OneWorld DMG, 2021
  • Medium/software used: Adobe Photoshop,  Adobe Illustrator, PDB
  • Final presentation format: Physical Print Flip Chart Educational Point of Care Tool
  • Primary Audience: Health Care Providers and their Patients

Project Description

The Kidney Cancer Illustrated flip chart is a patient education Point of Care piece for healthcare providers and their patients diagnosed with kidney cancer. As kidney cancer is among the top ten diagnosed forms of cancer in both men and women in the US this tactic was requested to aid in patient education and discussion in the clinical setting where there was a reported lack of unbranded patient resources. This piece was designed to address key elements that were needed and requested by health care professionals while discussing with their patients. This includes: highly visual staging information, patient facing language and visuals for complicated cellular information, and unbranded treatment option information. This tactic was designed to be very visual and interactive for patients starting with kidney anatomy and ending with treatment options and health and wellness after a diagnosis. An important goal was having a section describing kidney cancer growth and the effects of the micro-tumor environment on spread and metastasis. As this is a very difficult topic for patients, we implemented patient geared visuals and overlay cards that built upon each other as the story was being shown. This allowed the story to be broken down into digestible portions and opened up discussion between the HCP and patient. To aid in further engagement, we designed the cards and overlays to be write-on-wipe-off to allow the HCP to further teach using an included erasable pen.