2022 AMI Online Salon

TriSalus: Overview

Project Detail

  • Entrant Name:  David Ehlert
  • Client: TriSalus Life Sciences
  • Copyright: TriSalus Life Sciences, 2021
  • Medium/software used: C4D, After Effects, Illustrator
  • Final presentation format: mp4, company website
  • Primary Audience: Interventional Radiologists, Oncologists, HCPs, patient advocacy partners, and investors (e.g., medtech, biotech, pharma, family office)

Project Description

This animation module is the first in a series of six visualizations that presents different magnitudes of scale (e.g., gross/anatomical [liver, pancreas], cellular [TME/MDSCs], subcellular [signaling pathway MOA]) to accurately communicate the intended details and messages to educate the audience and deepen engagements.Communication challenges centered around translating innovation (i.e., SD-101 therapeutic, the pressure-enabled drug delivery (PEDD) device) into impact and value while articulating the pathology, the science, and the technology for liver and pancreatic solid tumors with vivid clarity in a motion-based solution.The overarching design consideration for the series was to reinforce the reason-to-believe so the target audience may make informed decisions and recommendations.