2022 AMI Online Salon

The Stretch Book

Project Details

  • Entrant Name:  Marcelo Oliver
  • Client: Rebound Athletics
  • Copyright: Body Scientific International, 2021
  • Medium/software used: Photoshop/Illustrator/InDesign
  • Final presentation format: Printed booklet 9×6″
  • Primary Audience: General public and physical therapy patients

Project Description

A private fitness and rehabilitation company commissioned a custom book to promote their self-created stretch program. The program is for studio and at home use. To enhance the photography, muscles and joints of interest were ghosted into the human form. This visual map of the body and sequence of stretches helps the user focus on the active muscle being stretched. Often we forget that movement (and injury) are connected to anatomy. The anatomical information on the left page as well as the illustrated anatomy within the stretch photo enhances the knowledge and awareness of each muscle’s role and range of motion. After completing the entire book, every major muscle will be addressed. Videos were recorded alongside the photography in an effort to utilize QR code technology to include a 30 second example of each stretch. This book was launched domestically as well as internationally in Asia. The QR addition is a great way to introduce proper technique to someone whose primary language is not English. Additionally, watching a video at home is helpful for clients that are not working with a physical therapist in person, such as COVID-related remote fitness programs. The video will give the patient confidence to perform the stretch at home without fear of injury.