2022 AMI Online Salon

The Matilda Effect

Project Detail

  • Entrant Name:   Shehryar Saharan
  • Client:  Faculty Advisor:  Shelley Wall
  • Copyright:  Shehryar Saharan, 2022
  • Medium/software used:  Autodesk Maya, Adobe Photoshop, Adobe After Effects, Adobe Audition
  • Final presentation format:  Animation for Websites and Presentations
  • Primary Audience:  Undergraduate Students

Project Description

The Matilda Effect – a term coined by historian Margaret W. Rossiter – describes the phenomenon of women scientists who have been ignored, forgotten, or denied credit due to sex-linked biases. The unfortunate reality is that the Matilda Effect is still prevalent today as women are not given due credit for their scientific achievements. To address this issue, an initiative called ‘The Matilda Project’ was launched. The Matilda Project involves the creation of an educational animation and website. The animation (submitted to the AMI Salon) provides a brief overview of the topic in question and links to the website which will serve as a comprehensive collection of historical & contemporary women scientists who share one thing in common – the Matilda Effect. The animation employs an engaging and approachable tone, accomplished through relaxing music & narration, a calming colour palette, subtle 2D/3D animations & organic textures. Recognizable and diverse examples of brilliant scientists – such as Dr. Chien-Shiung Wu – were selected to drive the narrative and illustrate the wide reach of the Matilda Effect. The animated video is intended for a variety of audiences, primarily targeting undergraduate students, but also the wider academic community. Ultimately, this animation will raise awareness of inequality and gender bias toward women in science and facilitate conversations for positive change moving forward.