2022 AMI Online Salon

The Great Monarch Migration

Project Details

  • Entrant Name:  Xinyi Li
  • Client: Faculty Advisor:   Jodie Jenkinson
  • Copyright:  Xinyi Li, 2022
  • Medium/software used: Illustrator, Photoshop & Procreate
  • Final presentation format: Poster
  • Primary Audience: Educated General Public

Project Description

The Monarch is one of the most recognizable species of butterfly in the world and an international symbol of conservation and nature. This unique species is an essential part of a shared natural heritage between Canada, the United States, and Mexico – where the Monarch butterfly exhibits an extraordinary seasonal migration pattern. However, North American Monarch butterfly populations have declined dramatically in recent years, causing concern for the survival of the species. This information graphic is intended to educate a general audience on Monarch migration and their distinct biology, as well as bring to light the current rapid decline of this species and inspire action for conservation efforts. The complexity of Monarch migration is visually communicated through the geographical map, as well as the timeline on the left, which together, not only visualizes the two-way migration path but also highlights the multigenerational and seasonal nature of the migration. The generational aspect of Monarch migration is further enhanced by the inclusion of the four stages of the Monarch life cycle, leading to the hero illustration of the Monarch butterflies on the right, which features additional biological information. On the lower right, data showing the significant population decline of monarchs is visualized on an area graph, as well as icons suggesting further actions that can be done to the audience.