2022 AMI Online Salon

Synthetic Biology

Project Detail

  • Entrant Name:  Cameron Slayden
  • Client: Apertor Pharmaceuticals Inc
  • Copyright: Apertor Pharmaceuticals Inc, 2022
  • Medium/software used: Cinema4D, Adobe After Effects
  • Final presentation format: MP4, web
  • Primary Audience: Investors, General audience

Project Description

This video is designed to differentiate Apertor’s brand in biotechnology, while highlighting the main production features of their Synthetic Biology platform. Synthetic Biology explains how new drugs can be made by harnessing bacterial enzymes’ ability to create highly modular units that interact with human cells in specific and highly directable ways. In advance of their launch, the video will be the sole public-facing representation of their brand to generate investor buzz. A key client request was to draw stylistic influence from the 2011 video game Portal 2. To accomplish this, robotic metaphors for biological concepts had to be designed, and iconic blue and orange light sources were employed to represent the polyketide units that make up molecular glues. Because the polyketide-producing enzyme is poorly characterized by science, a robotic environment was developed to evoke assembly lines, industrial landscapes, and a sense of interchangeable parts that echo polyketide synthesis.