2022 AMI Online Salon

Pelvic Floor Muscles: Getting to the bottom of constipation

Project Detail

  • Entrant Name:  Jeffrey Day
  • Client: Johns Hopkins Medicine
  • Copyright: Jeff Day, Johns Hopkins University, 2021
  • Medium/software used: Animation/ After Effects, Character Animator, Illustrator
  • Final presentation format: Online video
  • Primary Audience: General public, individuals with constipation

Project Description

Pelvic Floor Muscles: Getting to the bottom of constipation is a video that introduces causes of constipation and possible solutions for the general public. The pelvic muscle character gives the viewer a tour of relevant pelvic anatomy and animations illustrate anatomical causes of constipation. The pelvic muscle narrator, bright colors, quick pacing, and upbeat music are used to engage online audiences as well as lead patients through a potentially embarrassing, uncomfortable situation with positivity. The script was checked by an audio description company, using descriptive scripting to help those without complete access to the visuals be able to have an equivalent experience as sighted users. Main visual elements and text are also high contrast to help low vision users. The video can be shared online to let people know the possibility of physical therapy and biofeedback (cut in this clip) as potential treatments for constipation. There is also a section listing the four types of dyssynergia, which is added information that physical therapists can use in their discussion of constipation with patients.