2022 AMI Online Salon

Overview of the First Trimester of Pregnancy

Project Detail

  • Entrant Name:  Hoc Kho
  • Client: Nucleus Medical Media
  • Copyright: Nucleus Medical Media, 2022
  • Medium/software used: Cinema4D, Redshift, Adobe After Effects, Adobe Premiere
  • Final presentation format: Animation
  • Primary Audience: General Audience

Project Description

The first trimester of pregnancy lasts about thirteen weeks from the first day of the last menstrual period. The first installment of three animations, “Overview of the First Trimester of Pregnancy” uses a friendly, conversational tone to educate the general public about what happens during this time. It begins by describing the process of fertilization, followed by a few key milestones leading to implantation. The animation then describes some developmental milestones of the embryonic period, including the start of the heartbeat. The beginning of the fetal period is covered, including the initiation of fetal movement and continued facial formation. The animation also covers some of the physical changes the pregnant person may experience during this time. The length and scope of the animation are purposefully limited to hold the viewer’s attention. The language level of the narration is written at a grade school level to increase the target audience’s understanding of the material. The animation benefits those who cannot read because they can listen instead to the narration while viewing the visuals. In the web version, optional closed captioning will be added for those who have difficulty hearing. To reach and educate a worldwide audience, this animation will be translated into nine foreign languages and live on multiple YouTube channels, which have collectively received over five million subscribers and 1.7 billion views.