2022 AMI Online Salon

Project Detail

  • Entrant Name:  Jennifer Fairman
  • Other Contributors Jeff Day
  • Client: Kaveri Das, Brielle Cenci, Hannah Sennik, Sneha Shivkumar, Grace Weyand, The Johns Hopkins Center for Bioengineering Innovation and Design (CBID)
  • Copyright: Johns Hopkins University SOM, 2021
  • Medium/software used: Adobe Illustrator and Adobe After Effects
  • Final presentation format: Startup company website and pitch presentations
  • Primary Audience: biomedical engineers, med-tech innovators, stakeholders and investors

Project Description

This animation focuses on presenting the problem with the current standards of care for a broad spectrum of patients suffering from end-stage kidney disease (ESKD). ESKD is most prevalent in Hispanic men, who are represented by the main patient character.Patients diagnosed with ESKD have limited kidney function and require kidney replacement therapy to survive. In-center hemodialysis is the most common regimen, which is taxing and intrusive on patient lives. While the solution is still in development, the animation focuses on patient burden while hinting at a solution that would eventually “absorb” excess fluid from the body. This piece is intended to be used as part of a startup company pitch deck presented to stakeholders or investors at pitch competitions. To tell the fluid overload story, the animation featured many fluid-like transition effects to simulate water, including drips, different types of waves, and liquid fills. A cool watery blue color theme is carried out throughout the animation as the problem is discussed. At the end, the patient colors turn warm when the solution is presented.