2022 AMI Online Salon

Maribavir CMV Learning Labs Training App

Project Detail

  • Entrant Name:  Nick Klein
  • Client: CH1/Takeda
  • Copyright: iso-form, 2022
  • Medium/software used: Unity, Zbrush, Photoshop, C4D
  • Final presentation format: Mobile Application
  • Primary Audience: Sales Reps

Project Description

The purpose of this app is to deliver engaging, accurate, clear, and concise interactive training content to be used as both a self-guided study tool as well as in live, small-group interactions led by a trainer. The app features three learning labs which each include supplementary content to the traditional training modules. The real-time 3D virus viewer is intended to familiarize sales reps with the form and function of relevant molecular components of the Post-Transplant Cytomegalovirus (CMV). The multiplayer digital board game is intended to reinforce important clinical information about the CMV mechanism of disease and therapy mechanism of action. The app also includes an Augmented Reality experience featuring an ethnically diverse series of patient stories designed to promote empahty and underscore the human impact of CMV.