2022 AMI Online Salon
iFuse Torq Implant System
Project Detail
- Entrant Name: Molly Huttner
- Client: SI-Bone
- Copyright: SI-Bone, 2022
- Medium/software used: Cinema4D, X-Particles, Adobe After Effects
- Final presentation format: MP4, Web
- Primary Audience: Investors, Orthopedic Surgeons
Project Description
The client sought an animation to highlight the key features and benefits of their newest implant, the iFuse-TORQ™ System. This video is the centerpiece of SI-BONE’s sales pitch to orthopedic surgeons and a supplementary tool for those doctors to educate patients about the procedure. The implant facilitates the fusion of the sacroiliac joint for sacroiliac joint dysfunction, including fracture fixation of small and long bones of the pelvis. Our client provided a list of key features and benefits, and did not want narration. The client requested a “luxury” feel to differentiate the product, which we accomplished through dramatic lighting and color palette, as well as close beauty shots, carefully timed edits, and dramatic movement. In addition to showcasing the main features and benefits, it was important to depict bone ingrowth into the implant’s cortex from the featured helical flutes and fenestrations to indicate that this implant facilitates true fusion of the sacroiliac joint. Because this animation was built to also play as a loop when displayed at conferences, the end and beginning are seamless (with credits removed). In addition to brand cohesion, the striking color scheme uses highly contrasted values giving strong visibility to 3D and text assets. The large white text to background has 19.77:1 contrast, and the large green text to background has 10.15:1 contrast: both exceeding the 3:1 WCAG2 contrast ratio recommendations.
