2022 AMI Online Salon

Project Detail

  • Entrant Name:  Anne Hughes
  • Client: Mary Yarney, Dr. Lewis Hsu
  • Copyright:  Anne Hughes, to be transferred to Mary Yarney and Dr. Lewis Hsu by June 1st, 2022
  • Medium/software used: Blender, Photoshop, After Effects
  • Final presentation format: Video for mobile phone
  • Primary Audience: Lay Ghanian Audience

Project Description

Globally, about 80% of children with sickle cell disease (SCD) are born in sub-Saharan Africa. In Ghana, 2% of newborns have SCD. Ghana lacks a newborn screening protocol to identify SCD, and as little as 44% of children diagnosed with SCD are diagnosed by age four. Such a late diagnosis can exclude children from preventative care. Hydroxyurea is a drug that can be used to treat SCD and benefits patients with SCD in multiple ways. The purpose of this animation is to spread awareness of SCD, the availability of hydroxyurea as a treatment, and how hydroxyurea can improve patient outcomes to a lay Ghanian audience. The voiceover was done by a Ghanian to increase trust in the animation. Specific cultural cues were included to improve relatability such as the inclusion of the façade of the Accra hospital, clothing like a Kente cloth shirt, tropical foliage, and a common Ghanian name for the main character. The animation was developed to easily be translated to other languages common in Ghana, with limited words on screen and a preference for symbols or icons. Symbols and gestures depicted in the animation were double checked to be interpreted the same way across Ghanian languages.