2022 AMI Online Salon

Gender Roots – A LGBTQIA+ animation for the Caribbean region

Project Detail

  • Entrant Name:  Wes Price
  • Other Contributors Sarah Gluschitz, Sue Simon, Nicole Lekach, Lucia Garces
  • Client: Justice, Art, and Medicine Initiative (JAM)
  • Copyright: St. George’s University – The Center for BioMedical Visualization, 2021
  • Medium/software used: Adobe Photoshop, Illustrator, AfterEffects, Audition and Premiere
  • Final presentation format: Digital distribution on social media and in educational material
  • Primary Audience: General Public without prior knowledge of the LGBTQIA+ community, globally and specifically in the Caribbean Region.

Project Description

Gender Roots was created as part of a student-led initiative at a Caribbean Medical School in collaboration with a local advocacy group. It aims to increase awareness and understanding of human diversity specifically surrounding the LGBTQIA+ community within the Caribbean region, through offering introspective approaches to a controversial topic.People of the LGBTQIA+ community in the Caribbean are part of a historically vulnerable population. Criminalisation and misconceptions have laid a path of discrimination. Through indirectly addressing these misconceptions in the video we are offering a different perspective all while creating a basis for a directional change towards a more inclusiveCommunity.Inspired by the concept of the Genderbread Person, we were looking for a more universal visual for an international audience. Vegetable roots are generally amorphic and asexual in their nature and thus offer a blank canvas for teasing out and exploring the often overlapping concepts of Anatomical Sex, Gender Identity, Gender Expression and Attraction. Amongst the characters you will not only notice the diverse colours representing different ethnicities, but simultaneously also reflecting the LGBTQIA+ flag. Implementing representation of differently abled bodies (Wheelchair users, cochlear implant, different shapes and sizes) and making the animation accessible to the deaf community by providing subtitles was a main focus.