2022 AMI Online Salon

Flexcera Ultra Plus – The Perfect Fit

Project Detail

  • Entrant Name:  Nick Klein
  • Client: Desktop Health
  • Copyright: iso-form, 2022
  • Medium/software used: C4D, ZBrush, After Effects
  • Final presentation format: Social media, web, and promotional installations
  • Primary Audience: Consumers

Project Description

The purpose of this video is to visualize the features of an innovative new non-ceramic dental print resin used to fabricate custom dental appliances. The video is intended to promote engagement with patients and practices while covering key value proposition messaging in 60 seconds. The product itself features proprietary long-chain chemistry that is more resistant to fracture and moisture than competing products, while also maintaining an incredibly life-like realism surpassing current industry standards. Special attention was paid to the inclusive representation of diverse patients within the target demographic. Color, contrast, audio and motion were designed with accessibility in mind for individuals with visual and hearing impairments.