2022 AMI Online Salon

Endovenous Laser Ablation

Project Detail

  • Entrant Name:  Yu-Sin Huang
  • Client: University of Illinois at Chicago
  • Copyright:  Yu-Sin Huang, 2022
  • Medium/software used: 3dsMax, Adobe CC suite, Substance 3D suite, Red Giant Complete
  • Final presentation format: video displayed in waiting rooms
  • Primary Audience: patients with varicose veins and their caregivers

Project Description

This video aims to be created for a clinic to promote endovenous laser ablation service in a waiting room. The video explains the treatment’s advantages and mechanism to raise the audience’s interest. First, a model with varicose vein appearances is shown in the beginning to catch potential patients’ attention. Then, the motion graphics summarize the pros of the treatment. The simplified and accurate surgical steps are briefly shown to convince the audience that this is a safe and minimally invasive procedure. Next, the animation explains why the laser could effectively shrink the targeted vein. Finally, the change of appearance and the name of the treatment are emphasized to encourage the patient to discuss the treatment with their physician. The video didn’t include narration because the video would be used in a waiting room. All captions meet the criteria of grade 6 of the Flesch-Kincaid Grade Level, which most Americans can read.