2022 AMI Online Salon

Project Detail

  • Entrant Name:  Nick Klein
  • Client: Heron Therapeutics/Fishawack
  • Copyright: iso-form, 2022
  • Medium/software used: C4D, Photoshop, After Effects, 3D Printing and Design Software, and Unity
  • Final presentation format: Convention and Tradeshow Installation
  • Primary Audience: Surgeons and associated medical professionals

Project Description

The purpose of this game is to promote the first and only extended-release dual-acting anesthetic for needle-free postoperative pain management. The needle-free administration of this product was a particular communication challenge, so iso-form created a digital game comparing the client’s product to the standard of care products using custom 3D printed self-capacitive applicators which interact with the screen. The important attributes of time, application speed, and coverage were also addressed through carefully considered game design and implementation.