2022 AMI Online Salon
Coat the Tissue
Project Detail
- Entrant Name: Nick Klein
- Client: Heron Therapeutics/Fishawack
- Copyright: iso-form, 2022
- Medium/software used: C4D, Photoshop, After Effects, 3D Printing and Design Software, and Unity
- Final presentation format: Convention and Tradeshow Installation
- Primary Audience: Surgeons and associated medical professionals
Project Description
The purpose of this game is to promote the first and only extended-release dual-acting anesthetic for needle-free postoperative pain management. The needle-free administration of this product was a particular communication challenge, so iso-form created a digital game comparing the client’s product to the standard of care products using custom 3D printed self-capacitive applicators which interact with the screen. The important attributes of time, application speed, and coverage were also addressed through carefully considered game design and implementation.
