2022 AMI Online Salon

Childbirth Emmi® Program

Project Detail

  • Entrant Name:  Ellen Weiss
  • Client: Part of a subscription that services many different types of clients
  • Copyright: Emmi Solutions, LLC, 2021
  • Medium/software used: Adobe Animate and proprietary authoring tool
  • Final presentation format: Proprietary web-based multimedia player
  • Primary Audience: Patients preparing to give birth

Project Description

Childbirth can be one of the most rewarding, yet stressful medical experiences in a person’s life – with emotions running the gamut from fear to joy. But it’s one that is often inconsistently supported when it comes to patient education.The Childbirth interactive multimedia program aims to address this by empowering patients to: Play an active role in giving birth; align with non-medical support people; understand their options; feel comfortable communicating with their care team. The program is 44 min. long, available on desktop or mobile devices, designed with web accessibility in mind, and is prescribed for people preparing to give birth and those helping. Cisgender women are most common, but the program is inclusive of transgender men and non-binary people. The artwork, language, and voice talent emphasize diversity and inclusion, and purposefully align with national efforts to lower racial disparities in maternal mortality rates of black women in the US. The empathetic voice of the narrator creates connection with mothers who may have experienced discrimination in the healthcare setting due to their race; and is friendly, conversational, and understandable for low-literacy audiences.The illustrative style, with a bright, harmonious color palette, has been thoughtfully distilled down to make complex anatomy as clear and approachable as possible. Metaphors explain complex or intimidating topics to create an affirming, yet informative, viewing experience.