2022 AMI Online Salon

Project Details

  • Entrant Name:  Mica Duran
  • Client: Emory Bariatric Center
  • Copyright: Mica Duran, 2022
  • Medium/software used: Adobe Photoshop, Adobe Illustrator
  • Final presentation format: Printed patient handout
  • Primary Audience: Potential bariatric patients

Project Description

Emory Bariatric Center wished to promote an in-house weight-loss program featuring cryovagotomy. The novel CATCH Procedure features cryoablation of the vagus nerve to curb hunger.  The Center requested a half-page visual for education of potential patients. The radiologist would use the visual in conversation with the patient, and include it within the patient’s visit packet for future reference. A simple, non-threatening style and color-scheme was employed to give an overview of the surgical experience of the patient, along with an explanation of cryoablation and how it would be employed. For the procedural image (A) the patient was to be reassured of the small surgical site, thin probe, sedation, insertion of an IV, modesty throughout the procedure, and interaction with the CT machine. Image B allowed the surgeon to generically explain cryoablation. The patient was to understand how the vagus nerve can be touched by the probe after entering the back, and the nerve’s location in relation to the stomach.