2022 AMI Online Salon

Bronchoscopy: Before Your Procedure

Project Details

  • Entrant Name:  Erin Martin (Frederikson)
  • Client: Healthwise
  • Copyright: Healthwise, 2022
  • Medium/software used: Adobe Illustrator, Photoshop, and InDesign
  • Final presentation format: Print and Digital
  • Primary Audience: Patient Education

Project Description

Bronchoscopy is a commonly performed diagnostic and therapeutic procedure, but it can be a frightening prospect for patients. Using this aid, patients can learn about bronchoscopy, understand its purpose, and visualize their own experience with this procedure before it takes place. The illustration proceeds from left to right through the respiratory tract in the path of the scope. While the patient typically lies down for the procedure, the image shows the patient in a vertical position, in order to show both a lateral and anterior view that share labels, making the most use of the space provided. Anatomical labels are used in the illustration and explained within the text using lay terms to help the patient become familiar with terminology their clinician likely will use. Some anatomy, such as the pharynx, esophagus, and bronchioles, has been simplified or omitted. The purpose of this is to improve comprehension and to provide patients with only the necessary information at this point of care. This resource was made for both print and digital viewing. Text contrast ratios pass WCAG recommendations. Illustrations and labels print legibly in color and grayscale. These choices accommodate users with low vision and a variety of clinic facilities. As this is a resource for patients, the text is written at the 7th grade reading level.