2022 AMI Online Salon

Anatomy Chart of Labor Interventions

Project Details

  • Entrant Name:  Joanna Culley
  • Client: Institute of Pregnancy, Labor and Birth
  • Copyright: Joanna Butler, 2017
  • Medium/software used: Pencil and Photoshop
  • Final presentation format: Printed charts
  • Primary Audience: General public consisting of expectant parents, health educators involved with childbirth

Project Description

The client was Lady Linda Adu a Qualified Nurse and IPEN Placenta Remedies specialist and CEO of the Institute of Pregnancy, Labor and Birth (IPLB). Born in Sydney Australia of Ghanaian heritage and a mother of two, Lady Linda Adu is a supporter of “The Six Lamaze Healthy Birth Practices”, the impact of Doulas on healthy birth outcomes, and the benefits of Placenta Remedies. Linda is an advocate of natural birth practices to encourage normal physiological childbirth, and where her company offers new and expecting parents’ education, encouragement and emotional support during labour, birth and the postpartum period. Linda noticed a lack of representation of women of colour in pregnancy, birth and labour materials. To promote inclusiveness and cultural competency amongst health professionals and empower women of colour, Linda collaborated with Joanna to produce a range of 10 anatomy charts. Intended for use within IPLB as a teaching aid in the Childbirth Education Classes, it was also the intention that the charts were made available for distribution and display and for sale to the general public. The target market for the charts of Hospitals, Birth Centres, Lactation Consultants, Childbirth Educators, Physiotherapists, Obstetricians, Birth Doulas, and Midwives, Websites and Education. One chart, Labour Interventions has been chosen for submission.