2021 AMI Online Salon

Salmeterol: An Effective Treatment for Asthma and COPD

Project Details

  • Entrant Name:  Katie Harvey
  • Client: Evelyn Maizels
  • Copyright: Katie Harvey, 2021
  • Medium/software used: Visual Molecular Dynamics, 3ds Max, Adobe After Effects, Adobe Photoshop, Adobe Illustrator
  • Final presentation format: Printed poster
  • Primary Audience: Physicians

Project Description

Differentiating a new drug requires clear communication of its unique mechanism of action in a succinct and eye-catching manner. This poster emphasizes the ways that salmeterol overcomes three main issues that commonly occur with use of β2-adrenergic receptor agonists: off-target effects, short duration of action, and desensitization to chronic treatment. The poster would be displayed at conferences, directed at physicians who would like to learn more about current treatments for asthma and COPD.