2021 AMI Online Salon
Light in the MELAS syndrome tunnel
Project Details
- Entrant Name: Alex Nazlidis
- Client: Kelly Cloninger
- Copyright: Alex Nazlidis, 2021
- Medium/software used: ZBrush, 3ds Max, tyFlow, VRay, After Effects, Photoshop
- Final presentation format: 22 x 30 Poster
- Primary Audience: Stakeholders and Investors interested in drug development
Project Description
This poster is designed to attract attention and promote CY6463, a drug currently in clinical trials. The company can use this visual in meetings with investors interested in funding the drug, to communicate its profile and spark their interest in it. Essentially, the visualization explains what is the MELAS syndrome which the drug promises to alleviate and then presents some encouraging preclinical data which enhance the potential of the drug to be impactful. The creative challenge was to establish a balance between showing enough contextual and biological information about the drug and keeping it as minimal as possible in respect to the target audience.
