2021 AMI Online Salon
Good Therapeutics Context-Dependent Drugs
Project Detail
- Entrant Name: David Ehlert
- Other Contributors: Jared Travnicek, Dani Bergey
- Client: Good Therapeutics
- Copyright: Good Therapeutics, 2020
- Medium/software used: Procreate, Adobe Photoshop, Adobe After Effects
- Final presentation format: Website image
- Primary Audience: Investors, potential pharmaceutical partners, potential business development partners
Project Description
The aim of this animation was to summarize the client’s context-dependent protein drugs that sense biomarkers and respond with a therapeutic activity, i.e., “systemic delivery, local activity”. The challenge was to obscure the details of the drug structure while still explaining the context-dependent nature. Our solution had two key elements. First, we defined visually discrete ON and OFF states for the drug to animate between upon activation and deactivation. Second, we chose a visual style rare in the biotechnology space that supported simplified ball-and-stick drug depictions. This animation follows the story of the context-dependent drugs: systemic delivery in the OFF state, biomarker recognition resulting in a conformation change to the ON state, and the resulting immune cell activation.
