2021 AMI Online Salon
Encyclopedia of the Antibody
Project Details
- Entrant Name: Melanie Connolly
- Client: GenScript
- Copyright: Melanie Connolly, 2021
- Medium/software used: Adobe Illustrator & InDesign
- Final presentation format: A0 size poster
- Primary Audience: Researchers working within antibody production
Project Description
The purpose of this large-format illustration was to highlight the client’s robust industry knowledge of antibody resources in a way that is aesthetically pleasing and invites being hung in a communal lab space while secondarily advertising the client’s cutting-edge antibody production portfolio. The client company for this piece is well-known throughout the biological laboratory research world for DNA synthesis, but felt that their robust portfolio of antibody offerings was overlooked by potential purchasers. The final poster serves as a simplified but scientifically-honest depiction of various antibody types and fragments, packed with information, aiming to encourage the viewer to engage with the poster regularly and potentially learn new information each time. Poster creation included several challenges, from standardizing internationally-sourced content and language to streamlining multiple complex production pathways into a single graphic.
