2020 Online Salon
Vaccines vs Antivirals: What’s the difference?
Project Detail
- Company/Institution: AXS Studio
- Submission Type: Company/Corporation Submission
- Other Contributors: Ruth Chang, Man-San Ma, Chelsea Canlas, Joyce Hui, Susan Park, Susan Le
- Address: Toronto, Ontario Canada
- Client: AXS Studio
- Copyright: 2020 AXS Studio
- Medium/software used: Autodesk Maya, Artineering MNPRX, Adobe After Effects
- Final presentation format: HD video
- Primary Audience: General public
Project Description
In the media barrage about novel coronavirus, we saw many misleading headlines discussing potential vaccines and treatments. Additionally, media regarding the virus was often presented in an ominous or threatening manner, paving the way for potential public distress. To address these two issues, we created an animation explaining the difference between vaccines and antiviral treatments that is easily viewed on social media platforms and delivers the message quickly and clearly to the general public. The coronavirus model (not specifically SARS-CoV-2) is based on peer-reviewed literature and PDB data, and was simplified to fit the visual metaphors of a shield for a vaccine and stop sign for an antiviral. To present the information quickly in a friendly and approachable manner, we chose to combine 2D and 3D animation, unifying the two animation techniques with a new non-photorealistic 3D watercolour effect.
