2020 Online Salon
Preoperative Anemia Patient Education: A Character Driven Story
Project Detail
- Entrant Name: Tracy Xiang
- Membership Type: Student Submission
- Other Contributors: Tracy Xiang
- Address: Toronto, Ontario Canada
- Client: Dr. Katerina Pavenski
- Copyright: 2020 Tracy Xiang
- Medium/software used: After Effects/Maya
- Final presentation format: 1080p Video
- Primary Audience: General public
Project Description
Preoperative anemia is a common condition that leads to worse patient outcomes, including morbidity and mortality. Patient blood management (PBM) is a multidisciplinary program developed to address preoperative anemia. Although PBM is proven to be effective, most patients are unaware of its existence. This animation aims to 1) educate all preoperative patients on the risk of anemia, and 2) to improve awareness of PBM using character-driven stories, which similar patient-education projects tend to neglect. Our challenge was to craft an engaging health journey that blends 2D and 3D assets seamlessly, while explaining the key concepts with minimal texts to make the animation content more accessible and inclusive. A thorough review of the transfusion literature and content-expert interviews also informed the script and character design, so that the animation accurately reflects the diverse cultural and pathological background of those affected by preoperative anemia.
