2020 Online Salon
HSDD & Treatment with Bremelanotide
Project Detail
- Company/Institution: INVIVO Communications Inc
- Submission Type: Company/Corporation Submission
- Other Contributors: Janice Wong, Natalie Cormier, Lisa Qiu, Brittany Carson
- Address: Toronto, Ontario Canada
- Client: AMAG Pharmaceuticals
- Copyright: 2019 INVIVO Communications Inc.
- Medium/software used: Autodesk Maya, Autodesk 3ds Max, Adobe AfterEffects, Adobe Premiere Pro
- Final presentation format: High-definition Animated Video
- Primary Audience: Healthcare professionals and their patients
Project Description
Hypoactive sexual desire disorder (HSDD), is characterized by low female sexual desire and often results in personal distress or difficulty with relationships. It is a highly sensitive yet complex topic. To address both concerns, we used a mix of beautifully animated silhouette and paper cut-outs, combined with soft/elegant 3D assets. Together, this non-traditional look and feel created a compelling and sensitive video that engaged the audience on an emotional level, while also effectively communicating the core messages.
