2020 Online Salon
An Inside Look at Type 2 Diabetes
Project Detail
- Company/Institution: 3FX
- Submission Type: Company/Corporation Submission
- Other Contributors: Josh Bird
- Address: Blue Bell, Pennsylvania USA
- Client: JumoHealth/Merck
- Copyright: 2019 Merck Sharp & Dohme Corp.
- Medium/software used: Cinema 4D and After Effects
- Final presentation format: Mp4, website
- Primary Audience: Patients
Project Description
Provide patients with a three-dimensional animation detailing type 2 diabetes mechanism of action, while providing visual clarity to help facilitate patients’ understanding of the correlates between cellular response to insulin and both the physical and physiological effects of hyperglycemia. This animation uses a simple and easy to understand visual style to clarify the biology of glucose metabolism and the development of secondary health complications associated with type 2 diabetes. It is important for patients to see and understand how their lifestyle, diet and exercise, and medications contribute not only to their overall health, but play a key role in effectively managing their condition.
