2019 AMI Online Salon

Why Do Spicy Things Feel Hot?

Project Details

  • Company/Institution: University of Illinois Chicago

  • Entrant Name: Sarah Davis

  • Membership Type: Student Submission

  • Other Contributors:                         

  • Address: Chicago,IL

  • Client: University of Illinois Chicago

  • Medium/software used: Assets created in Autodesk Mudbox, Autodesk 3DS Max, and Adobe Illustrator. Final composite in Adobe Photoshop.

  • Final presentation format: Wall-mounted poster

  • Primary Audience: This piece is geared toward educated or somewhat educated lay-audiences, such as high school or college-educated individuals curious about the world around them.

Project Description

The senses we use to interact with our world are a complex scientific topic, but a crucial and interesting one. This poster is designed to inspire wonder and curiosity in individuals about the foods they taste every day, and the way those foods are communicated to the brain. The graphics in this piece are bright and eye-catching to draw in the viewer, and the information is streamlined to convey the pathway from nerve to brain, and how that pathway conveys the heat of a spicy pepper. The goal is for viewers to walk away from this poster with an increased knowledge of the cellular, molecular, and anatomical mechanisms behind the sensation of spiciness.