2019 AMI Online Salon

The Science of Giving

Project Detail

  • Company/Institution: INVIVO Communications Inc

  • Entrant Name: Kevin Millar

  • Membership Type: Company/Corporation Submission

  • Other Contributors: Adam Zunder, LisaQiu, Naveen Devasagayam, Chris Stretten                 

  • Address: Toronto, Canada

  • Client: INVIVO

  • Medium/software used: Autodesk Maya, Autodesk 3ds Max, Adobe AfterEffects, Adobe Premiere Pro

  • Final presentation format: High definition animation

  • Primary Audience: General public and clients

Project Description

For many of us, the holidays are a time of compassion and giving. But, why do we do this? Last Christmas, our studio created this animation to explore the complex brain pathways that drive human social behaviors such as generosity. This animation is the second in an ongoing series of holiday animations intended to increase awareness and generate excitement about our company. This year’s animation aimed to showcase not only our capabilities in 3D animation, but to highlight our ability to transform incredibly complex medical content into a powerful and emotive story that can be understood by a wide audience.