2019 AMI Online Salon

The Loopy Genome

Project Details

  • Company/Institution: Falconieri Visuals
  • Entrant Name: Veronica Falconieri Hays
  • Membership Type: Professional Submission    
  • Address: Rockville, MD
  • Client: Scientific American
  • Medium/software used: Maxon Cinema4D, Adobe Photoshop, Adobe Illustrator
  • Final presentation format: 1.5 page spread, magazine
  • Primary Audience: Scientific American readers (science-interested lay audience)

Project Description

Illustrate the relationship of DNA to chromatin, the density of chromatin packing in the nucleus, and schematically show how chromatin loops are formed that both prevent entanglement and allow for gene regulation.