2019 AMI Online Salon

Spine Augmentation for Treatment of Scoliosis

Project Details

  • Entrant Name: Wayne Heim
  • Membership Type: Professional Submission 
  • Address: Chesterland, OH
  • Client: Inferno
  • Medium/software used: Digital/ Photoshop, Zbrush, Keyshot, Lightwave 3D
  • Final presentation format: Sales and marketing material
  • Primary Audience: Physicians and surgeons

Project Description

Project: produce sales visual showing pediatric scoliosis while highlighting use of the client’s surgical devices.

Scoliosis is a sideways curvature of the spine and most often occurs before puberty. Curvatures of 500 or more typically require surgery. Straightening of the spine is done by installing various systems of pedicle screws, connectors and rods on the spine.

Custom 3D models of the spine were sculpted. The posterior skeletal image shows typical scoliosis bend; allowing viewers to quickly identify condition. Background images show different levels of curvature & highlight importance of degree of curvature in treatment. Lack of color helps set the stage for the main surgical image highlighting client’s hardware.

Main image showcases one techniques used to straighten a bend & features black towers & cross brackets used to surgically bring spine back into alignment so that pedicle screws, connectors, lock screws & rods can be permanently placed to hold the spine in place.