2019 AMI Online Salon

Revealing the Reality of Measles Virus

Project Details

  • Company/Institution: University of Toronto
  • Entrant Name: Shirley Long
  • Membership Type: Student Submission     
  • Address: Mississauga, Canada
  • Client: Faculty advisor: Shelley Wall, Content advisor: John Wong
  • Medium/software used: Photoshop, Procreate, Illustrator, Autodesk Maya.
  • Final presentation format: Print, two-page spread.
  • Primary Audience: Educated lay audience.

Project Description

Before invention of the measles vaccine, measles caused national epidemics and thousands of deaths. With recent declines in vaccination rates, it is important that the public have a clear understanding of measles and its consequences. This two-page spread intended for an educated lay audience aims to debunk the notion that measles is a mere skin rash, and to demonstrate measles’ systemic and potentially life-threatening effects across the entire body. Another goal of this assignment was to tell a complex visual story spanning multiple scales ranging from the cellular to gross anatomical. I used purposeful layout (with consideration of gutter and reading direction), call-outs, and selective colouring of measles-infected tissue to show spread over time and across different scales. The inclusion of the crying baby is intended to evoke an emotional response in the audience as a potential spur to behaviour change.