2019 AMI Online Salon

Prescription Drug Pricing

Project Details

  • Entrant Name: Andy Rekito
  • Membership Type: Professional Submission
  • Address: Chicago, IL
  • Client: Journal of the American Medical Association
  • Medium/software used: Adobe Photoshop and Illustrator
  • Final presentation format: Journal Cover
  • Primary Audience: Medical and healthcare professionals

Project Description

This cover illustration was created for an issue of the Journal of the American Medical Association containing multiple articles focusing on the complex systems in place to regulate prescription drug pricing. There are many groups at play in these systems (manufacturers, distributors, pharmacy benefit managers, commercial retailers, health insurance companies, and consumers), and money is changing hands between these groups in various ways. The illustration depicts these complexities as a traditional board game with accurate multi-directional payment and rebate paths between all groups involved. The driving force of financial gain is reinforced by the stacks of game money collected by the players under each side of the board.