2019 AMI Online Salon

Optogenetic Neuromodulation of Urinary Tract Function

Project Details

  • Company/Institution: New England Journal of Medicine
  • Entrant Name: Alison Burke
  • Membership Type: Professional Submission
  • Other Contributors:                         
  • Address: Boston, MA
  • Client: New England Journal of Medicine
  • Medium/software used: Adobe Illustrator and Photoshop
  • Final presentation format: Print, online
  • Primary Audience: General Medical Audience

Project Description

The intended purpose of this illustration was to demonstrate placement of a closed-loop wireless system that measures and controls the bladder in freely moving rats for a general medical audience. The figure starts in the upper left with the device, and your eye is then led to the central rat. The “standing” rat angle was picked to show placement of the device, but also shows the freely moving aspect of the device. Color coding was used to show the light-emitting diode (µ-ILED) as “on or off” and correlates with the inset in the final panel. The palette and rendering style adds interest to the subject, and softens the mechanical aspects of the content.