2019 AMI Online Salon

Metaphoric Overview of Venous Disease and Therapeutic Strategies

Project Details

  • Company/Institution: 1-mu studio
  • Entrant Name: Tianxing Shi
  • Membership Type: Company/Corporation Submission
  • Other Contributors: Hongwei Chen, Wenjing Wu, Shuyang Zhou                 
  • Address: Forest Hills, NY
  • Client: Dr. Smile Medical Group
  • Medium/software used: Autodesk Maya
  • Final presentation format: Wall Art
  • Primary Audience: General Public

Project Description

This 10ft by 6.5ft wall art, designed to engage  patients and promote brand recognition of Dr.Smile Hospital, depicts a metaphoric overview of phlebocholosis and treatments, in which the medical group specializes in. A layered landscape is constructed with a complex water system, representing superficial & deep vein systems of human legs. The water flow guides the viewer through pathological progression of venous conditions. Emerging from the top left corner, a small river travels through a warning water pump works (unhealthy venous valve) and becomes more tortuous (varicosity). The river then goes through the firing water pump (malfunctioned v. valve), causing a severe flood that damages the city (ulcer). Meanwhile at a deeper level, a larger river (deep v.) flows smoothly with the “muscle facility” functioning normally. A control center is hovering over the landscape, sending out doctors to save the city. The largest avatar represents Dr. Zhang Qiang, founder of the Dr. Smile Hospital.