2019 AMI Online Salon

Lab Grown, Farm Fresh: Inside the Quest to bring lab-to-table and create slaughter-free meat

Project Details

  • Company/Institution: University of Toronto

  • Entrant Name: Alexander Young

  • Membership Type: Student Submission

  • Other Contributors:                         

  • Address: Toronto, Canada

  • Client: Faculty Advisor: Marc Dryer

  • Medium/software used: Autodesk Maya, Adobe Photoshop, Adobe After Effects, Adobe Illustrator

  • Final presentation format: Print, Mock cover page for Scientific American

  • Primary Audience: Lay audience

Project Description

As the effects of human-induced climate change become increasingly evident, it is necessary to evaluate the way we produce, access, and consume goods. Agriculture and meat production are the primary causes of deforestation and wildlife extinction worldwide and are major contributors to greenhouse gas emissions. Lab-grown meat offers a sustainable alternative that eliminates the need to harm animals and has the potential to significantly reduce the environmental cost of eating meat. The goal of this piece was to create an editorial illustration that communicated the topic of lab-grown meant using visual metaphors and a composition that invited and rewarded viewers who explored the scene. In addition, the project was meant to facilitate an exploration of shaders, lighting, 3D modelling, and composition within Autodesk Maya. The final illustration was created as a mock cover for Scientific American.