2019 AMI Online Salon

In Vitro Fertilization – What Happens in the Lab?

Project Details

  • Entrant Name: Cecilia Johnson

  • Membership Type: Student Submission

  • Other Contributors:                         

  • Address: Baltimore,MD

  • Client: David Rini and Donald Bliss

  • Medium/software used: Cinema 4D v19, Adobe AfterEffects

  • Final presentation format: Animation

  • Primary Audience: Patients undergoing in vitro fertilization

Project Description

A single in vitro fertilization (IVF) cycle has an average cost of $10,000-15,000 and, for women younger than 35, results in only a 21.3% chance of having a full term, normal weight baby. IVF can be difficult emotionally for the person undergoing the procedure and for their partner/family.

This 3D animation was created for those considering or currently undergoing IVF, an audience which tends to be affluent and well-educated. The animation focuses on the steps of IVF between egg retrieval and embryo implantation. These are the only steps of IVF which occur in the lab without the patient present.

The goal of the project is to distill a complex and intimidating process, sometimes referred to as a “test-tube baby” procedure, into a compassionate animation. A calm style, soothing narration, and clear animation lead the viewer through a microscope-view of egg fertilization and preparation for implantation.