2019 AMI Online Salon

Fetal endoscopic tracheal occlusion (FETO)

Project Details

  • Company/Institution: MD Anderson Cancer Center
  • Entrant Name: Jordan Pietz
  • Membership Type: Professional Submission
  • Address: Houston, TX
  • Client: Texas Children’s Hospital Fetal Center
  • Medium/software used: Adobe Photoshop and Illustrator
  • Final presentation format: Print and Digital
  • Primary Audience: General audience and healthcare professionals

Project Description

This illustration of the FETO procedure was commissioned in response to a competitor’s graphic that appeared in a local publication advertising the procedure. This illustration was created to show the procedure in a dramatic fashion by highlighting the intimate and delicate nature of the intervention. The illustration style was directed to emulate the realism of a ‘3D render’ without being generated in a ‘3D” software package. The procedure depicts an endoscopically guided cannula that delivers a balloon into the trachea that is then inflated to temporarily obstruct the airway.