2019 AMI Online Salon

Dental Biofilm, Dysbiosis & Disease

Project Detail

  • Company/Institution: XVIVO Scientific Animation

  • Entrant Name: Michael Astrachan

  • Membership Type: Company/Corporation Submission

  • Other Contributors: Katherine Knack, Catherine Delphia, Danae Del Balso, Edward Quirk, Joel Shetler, Barry Furlano, Michael Cohen, Michael Lynch, Michael McCarthy     

  • Address: Wethersfield,CT

  • Client: Johnson & Johnson

  • Medium/software used: Autodesk Softimage and Maya, Adobe After Effects and Premiere, Substance, ZBrush, Houdini

  • Final presentation format: Professional trade show viewed on Oculus Go headsets

  • Primary Audience: Dental Professionals

Project Description

Our client, Johnson & Johnson, wanted to reach out to dental professionals and provide them with new insight on the microscopic environment of their patients’ mouths. The challenge was to accurately portray the growth of bacteria that occurs in the mouth and to elaborate on dysbiosis. By visualizing the oral biofilm and presenting compelling facts, the program was designed to leave a memorable impression on the dental professionals and remind them why a proper oral care routine, including a mouth rinse, is essential for a healthy mouth.