2019 AMI Online Salon

Bone Metabolism Science Communications

Project Details

  • Entrant Name: Mica Duran
  • Membership Type: Professional Submission     
  • Address: Marietta (Atlanta), GA
  • Client: AbbVie Inc.
  • Medium/software used: Adobe Illustrator, Microsoft PowerPoint
  • Final presentation format: Slide Deck
  • Primary Audience: Healthcare professionals

Project Description

A pharmaceutical company wished to promote its bone metabolism drug with educational communications for scientists and healthcare professionals. This pre-launch PowerPoint slide deliverable was created in collaboration with internal pharmaceutical researchers and agency science writers. The 26-slide deck needed to present the viewer with a comprehensive review of basic bone physiology, identification of patients at risk, clarification of estrogen effects, and bone densitometry assessment. The client requested colorful imagery that would complement their corporate branding, in a simplistic graphic style that could be further researched by viewers utilizing the slide notes and references.