2019 AMI Online Salon

Balloon Atrial Septostomy utilizing Z-5 Balloon Catheter

Project Details

  • Company/Institution: Wayne Heim, CMI
  • Entrant Name: Wayne Heim
  • Membership Type: Professional Submission
  • Other Contributors:                  
  • Address: Chesterland, OH
  • Client: B Braun Interventional Systems
  • Medium/software used: Digital/ Photoshop, Zbrush, Keyshot, Lightwave 3D
  • Final presentation format: Sales and marketing material
  • Primary Audience: Physicians and hospital personel

Project Description

Sales visual for Z-5 balloon catheter highlighting unique features while showing use in balloon atrial septostomy(BAS). BAS is for newborns with congenital transposition of great arteries (TGA). In TGA, the aorta & pulmonary a. are flipped leading to oxygen-poor blood being sent back to body causing “blue baby syndrome”.

Z-5 catheter is fed into the rt. atrium, then through closed foramen ovale. Balloon is inflated to reopen foramen & allow mixing of oxygen-rich blood in rt. atrium with oxygen-poor blood from left, to provide enough oxygen temporarily.

Task: show Z-5 use in heart & highlight unique balloon tip in engaging & easily understood image. Focal color & light used to draw viewers’ attention to foramen ovale area. Lack of oxygen symbolized by lack of color in rest of heart. Blue lighting effects accent heart to tie in “blue baby syndrome” & high-tech nature of Z-5 & procedure. Brand color used for “good glow” to draw focus & symbolize “good results” achieved with Z-5.