Project Detail

• Artist(s):  Radius Digital Science
• Contributors: Michelle Peterson, Walid Aziz, Sarah Brooks, Jeff Dash, Paris Hall, Henry Frost,  ; Montclair, New Jersey
• Client: Janssen Biotech, Inc.
• Copyright: © 2017 Janssen Biotech, Inc.
• Medium / software used: Autodesk 3DS MAX, Adobe After Effects CC
• Final presentation format: Brand website
• Primary audience: Patients and caregivers

Project Description

The treatment of YONDELIS® for leiomyosarcoma and liposarcoma presents a number of challenges due to the fact that (1) ~70% of patients receive their 24-hour infusion in an outpatient setting; (2) the IV bag is large & may pull on the IV site if not handled properly; & (3) leakage at the site may cause extravasation.

This animation was created specifically for patients & their caregivers to help them feel prepared for their at-home infusion process, the potential challenges, & side effects.

Our team worked with experienced infusion nurses at Dana Farber Cancer Institute & MD Anderson Cancer Center; so that, we could collect & weave critical talking points into our manuscript.

We challenged ourselves by creating a story written in first person perspective – using conversational tone & integrating character animation within a delicate paper world. Our end goal was to engage the viewer while putting their minds at ease in order for them to achieve maximum understanding & retention.