2018 AMI Online Salon

Understanding Chronic Immune Thrombocytopenia and Severe Aplastic Anemia

Project Details

  • Artist(s):  Jackie Meyer; Warren, New Jersey
  • Client: Novartis
  • Copyright: © 2017 Novartis
  • Medium / software used: ZBrush, Photoshop, Illustrator
  • Final presentation format: 3D model
  • Primary audience: Nurses

Project Description

This double-sided model was produced to educate nurses about the clinical presentation of two blood conditions– chronic immune thrombocytopenia (ITP) and severe aplastic anemia (SAA). It is not uncommon for patients to relapse after initial treatment for these conditions, and therefore it’s important for healthcare professionals to easily recognize the signs and symptoms. A common symptom of both ITP and SAA is petechiae and purpura caused by intradermal hemorrhages, as shown in the skin block. The molded blood vessel wrapping around the model depicts key differences in blood cell counts, the underlying problem causing symptoms.

An important objective in developing this piece was to create a comprehensive model for two disease states that Novartis reps can carry around with them. It is accompanied by supporting leave-behind materials.