2018 AMI Online Salon

transPLANTS: An Animated Guide to Renal Transplantation

Project Details

  • Artist(s):  Mark Belan
  • Contributors: Christine Ribic, Azim Gangji, Darin Treleaven, Shelley Wall, Nicholas Woolridge; Mississauga, Ontario
  • Client: St. Joseph’s Healthcare Hamilton; Dr. Shelley Wall (Biomedical Communications, University of Toronto)
  • Copyright: © 2017 Mark Belan
  • Medium / software used: Adobe Photoshop, Adobe After Effects
  • Final presentation format: Video (online)
  • Primary audience: General Public (pre-transplant patient population)

Project Description

“transPLANTS” is an instructional 2D patient education program created for the St. Joseph’s Healthcare Hamilton Kidney Transplant Program that details the clinical and medical processes of kidney transplantation using animated illustrations. The main challenges my collaborators and I faced were i) seeking to reinvent the traditional militaristic language and analogies often employed by healthcare professionals in clinical settings, and ii) make knowledge translation fun and engaging to a patient audience with low health literacy and English-speaking proficiency. “transPLANTS” uses a unique visual metaphor of a flower garden, weed killer, and nozzle to introduce fundamental concepts surrounding the immune system and immunosuppression therapy, classes and side effects of immunosuppressive medications, living and deceased donor options, and transplant healthcare strategies. This video is an excerpt taken from the first “transPLANTS” module, and introduces this visual metaphor.