2018 AMI Online Salon

Project Details

  • Artist(s):  Carolina Hrejsa
  • Contributors: Marcelo Oliver; Arlington Heights, Illinois
  • Client: Merck
  • Copyright: © 2018 Body Scientific International
  • Medium / software used: Adobe Photoshop CC, Adobe InDesign CC
  • Final presentation format: 20 x 26” wall chart
  • Primary audience: Patients of thyroid disease in Asian market

Project Description

BSI was contracted to produce a thyroid disease chart for an Asian pharmaceutical company to be distributed locally. Although the US market has seen a shift to more simplistic designs, the Asian market believes more information equals more learnability. The lead illustrator was required to fit a large amount of information to meet their content requirements but still keep the chart readable, compartmentalized, and approachable. The figures and content were regionalized to the Asian market, including content such as iodine deficiency and goiters, which are rare in the US. The brand colors (for hypothyroid and hyperthyroid medications respectively) were violet, and gold; so the designer developed a triad color scheme optimizing the brand colors and an additional teal accent color (in content areas which discuss both hyperthyroid and hypothyroid instances.)